Divina

Vegan, Mostly — and Why We Name the Exceptions

Clean is a claim everyone makes. Here is what it means at Divina.

Vegan, Mostly — and Why We Name the Exceptions

In this essayLe Purifiant · $72

'Clean' has been said so often it now means almost nothing. So let us be specific. Every Divina formula is cruelty-free without exception — nothing is ever tested on animals. Most are vegan as well, but not all. Going by our lab's ingredient lists, these are not: La Crème (beeswax); La Crème de Nuit (beeswax); Le Contour (lanolin alcohol and honey); Le Gommage Corps (honey); L'Anticerne (lanolin (as acetylated lanolin alcohol)); L'Éclat (lanolin and beeswax, and some shades may contain carmine); La Teinte (beeswax in sixteen of its twenty-two shades, and most may contain carmine; Shy, Cinnamon, Rose, Firedown and Dazzle read vegan); Le Crayon Lèvres (beeswax); Le Rouge (a synthetic wax rather than beeswax, but some shades may contain carmine); L'Élixir (honey (as mel extract)); La Crème de Jour (honey (as mel extract)); Le Mascara (beeswax). Each of their pages says so rather than hide it. Specificity is the whole point.

The same goes for everything else on a label. Le Purifiant, for instance, foams with sulfolaurate and sulfoacetate cleansers rather than sodium lauryl sulfate, and it does contain fragrance and a blue colourant. Its full list is on its page, so you can judge for yourself.

Made after you order and shipped from our partner lab in Toronto, because provenance is part of the product, not a slogan. We would rather tell you what is in a formula than decorate the label with what is not.

Vegan, for us, is a fact to check against a list, not a headline. Where the list says otherwise, so do we.

Every piece that is vegan by its list is gathered in the Vegan Edit, with the exceptions named beneath it; and any ingredient on any list can be looked up in the ingredient index.

We would rather tell you what is in a formula than decorate the label with what is not.
Le Purifiant — Foaming Cleanser — 200ml

Le Purifiant

Foaming Cleanser — 200ml

Details

$72 USD

Made to order · first order: FOUNDING15 takes 15% off, ends 31 Dec 2026

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